Problem
St Vincent de Paul (Vinnies) took over operations at the Mitchell and Mugga Lane Resource Management Centres after successfully winning the tender. As they were rebranding the service under a new name, they needed a website to establish a digital presence and build trust within the local community.
Solution
Develop the Goodies Junction website to align with their vision, mission, and purpose, supporting a smooth transition to new ownership and strengthening their brand identity.
Duration
2 months
Deliverables
Front and backend website development
Responsibilities
Website strategy/planning
Copywriting
Front and backend website development
Approach/process
Website card sorting session
Since Goodies Junction was a newly established off-branch of Vinnies it was important to identify the type of information the community would be looking for in reference to the warehouse takeover from The Green Shed. It was also important to identify the overall language used throughout the website for consistency and readability for all ages.
Setting up Squarespace website foundation
Once understanding and receiving a general idea of their content, we were able to start building the foundation of the website. We had used the branding provided and added in the necessary assets such as colours, fonts, and logos to the website so we could start building out the website.
Website content audit and rewrite
Since identifying the type of users of the website in the card sorting session we swept through the content provided by the client and provided feedback accordingly to match the language and information desired.
Designing website assets and front-end development
The Goodies Junction branding was more out there, collaged, and strayed from traditional structure for a charity shop, which in turn works differently to how Squarespace functions. We had to find a work around to design the website to the branding that was created but also work within the Squarespace confinements.