Project background
St Vincent de Paul (Vinnies) had taken over the Mitchell and Mugga Lane Resource Management Centre as part of winning the tender. As they wanted to take over as another name and brand they needed a website to gain digital presence and the trust of the locals.
Deliverables
Frontend development - create a brochure website that gives the community an idea of what is occurring with the Resource Management Centres and what Goodies Junction is. The website is to reflect the values, purpose and mission of Goodies to ease the transition to new owners.
Approach/process
Website card sorting session
Since Goodies Junction was a newly established off-branch of Vinnies it was important to identify the type of information the community would be looking for in reference to the warehouse takeover from The Green Shed. It was also important to identify the overall language used throughout the website for consistency and readability for all ages.
Setting up Squarespace website foundation
Once understanding and receiving a general idea of their content, we were able to start building the foundation of the website. We had used the branding provided and added in the necessary assets such as colours, fonts, and logos to the website so we could start building out the website.
Website content audit and rewrite
Since identifying the type of users of the website in the card sorting session we swept through the content provided by the client and provided feedback accordingly to match the language and information desired.
Designing website assets and front-end development
The Goodies Junction branding was more out there, collaged, and strayed from traditional structure for a charity shop, which in turn works differently to how Squarespace functions. We had to find a work around to design the website to the branding that was created but also work within the Squarespace confinements.
Challenges
There was a very tight deadline with a lot of work that had to be done prior to commencing the development of the website. The website was combed over by many people but that caused for too many conflicting opinions.
Since Goodies Junction was its own brand but a off branch of Vinnies, the client had difficulties separating the two businesses while writing the copy for the website.
Solutions
Started building the foundation of the website and mapping out the page layouts based on the results of the card sorting session to save time, while also incorporating visual branding as it was being approved. As website development progressed, roles were redefined to avoid overlapping opinions, allowing the website to be presented to the client sooner.
Provided assistance with copyrighting so the copy of the website matched the overall brand goals and missions.