Problem
The transition of the Resource Management Centre from The Green Shed to Goodies Junction raised concerns within the Canberra community, as there was little trust in the newly established Goodies Junction and no central source of truth to provide clarity.
Solution
Create a Squarespace website to serve as a central point of information for the community, focusing on user journey, responsive design, and clear information architecture.
Duration
2 months
Deliverables
Squarespace site foundation including global styles, asset library, and primary page templates.
Reusable layouts using built-in blocks and custom styling.
Newsletter signup form configuration.
Responsive user interface using Squarespace built-in responsive development tools for website elements and layouts.
Responsibilities
Frontend and backend development
Strategy and planning
Copywriting
Approach/process
Website Strategy
As a newly established website, we held a website strategy session to identify the user demographic, user journey and tone of language, which allowed for consistency and readability for a majority of the Canberra community.
Website content audit and rewrite
Alongside the team, I assisted in reviewing the website content and provided feedback to ensure the content was readable for the user demographic identified.
Frontend and backend development
Squarespace foundation configuration
I assigned colours, typography, buttons, and forms within Squarespace Site Styles, and populated the asset library with reusable elements including logos, graphics, and background options - to enable the client to make website updates independently, without developer support.
Reusable layouts
I built multi-functional templates from blank layouts and built-in blocks, featuring variations of text only, image and text, and image only sections and saved them to the Squarespace template library for reuse across the site.
Newsletter form configuration
I designed and configured a Squarespace form to collect user information for a mailing list, by integrating form fields, validation rules, and notification settings to ensure accurate data collection.
Responsive development
Using Squarespace’s built-in responsive development tools, I enhanced user experience and website accessibility by optimising webpage layouts information architecture to adapt to various screen sizes to ensure seamless user experience.